Colostrum-Armra
Colostrum Supplement Sales Are Booming, But the Science Is Thin
Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
Celebrities are known to take questionable measures to maintain their exceptional hotness. Gwyneth Paltrow intentionally subjected herself to bee stings. Victoria Beckham smeared her face with a cream made from her own blood. Demi Moore used “highly trained medical leeches” for some purported detoxification effect.
The latest celebrity-backed beauty secret, though, is a product anyone can buy off the web or at a Target: powderized cow colostrum from the brand Armra. Jennifer Aniston takes a scoop with “room temperature water and a whole lemon squeezed into it” each morning, she told People in January 2025.
