Christopher Doering, Senior Reporter
Former first lady Michelle Obama is co-founding Plezi Nutrition, a company focused on healthier food and beverage products for elementary school-aged children.
Obama announced the endeavor on Wednesday at The Wall Street Journal‘s Future of Everything Festival.
The brand’s first product is a beverage, also called Plezi, that has 75% less sugar than the average leading fruit juices and no added sugar. The beverage also contains fiber and needed nutrients including potassium, magnesium and zinc. It will come in three flavors: Sour Apple, Blueberry Blast and Orange Smash.