12 Servings of Vegetables a Day
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How to Eat 12 Servings of Vegetables a Day

Published On: November 3, 2025Categories: Health & Fitness

When many people learn that I recommend 12 to 18 daily servings of non-starchy vegetables—the equivalent of 6 to 8 cups—they tell me, “That’s not remotely possible!”

I understand the pessimism. 

Most people consume only 1-½ cups a day—a mere sixth of what I recommend.¹ Only about 12% of adults hit the U.S. government’s much easier target of 5 to 9 daily servings of produce.² Most of that paltry intake comes from just two foods: French fries and pizza sauce.¹

Given that national track record, getting to 12+ servings, to some, seems about as doable as breaking the Guinness World Record for the most one-armed pushups completed in an hour. 

In reality, reaching 12-a-day and beyond isn’t as difficult as you might imagine. 

It all comes down to behavioral science. By tapping into four science-tested behavior change techniques, you’ll transform this seemingly impossible nutrition goal into a daily habit that comes as naturally as brushing your teeth.

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